Website Maintenance

The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. If your site isn’t properly maintained, chances are you’re losing valuable clients or customers – and that is going to impact your business’ bottom line.

Websites need routine maintenance to ensure that all of the components (links, inquiry or contact forms, images, payment mechanisms, shopping carts…) are working in a safe and efficient manner. Creating a visually appealing, user-friendly, platform-responsive website is a great first step for letting the world know your business exists, but regular upkeep is essential if you want your business’ visibility to grow and flourish.

• Impress your customers by keeping them updated
  

The whole purpose of going online for any business or enterprise is to form better connections with the prospective customers and users. Therefore, it is imperative that you keep your customers updated about the important and significant changes that your site goes through with time. Website maintenance will certainly make the process hassle-free for your customers to stay updated and apprised of the latest changes that your business website has gone through.

Update of content

Website maintenance includes a rainbow of tasks. One of the tasks associated with this service is updating the content. It is a proven fact that visitors like to read or encounter fresh information. Websites today are never really “complete”, they must constantly be updated with fresh content in order to engage and grow your audience. Refurbishing your business websites on regular basis gives you a smooth and significant opportunity to introduce the new range of products and services that you would like to deliver and sell to your customers. Online sales get better response when your services and products are properly introduced and customers can grasp the available information properly.

• Take advantage of new features

Website technology is evolving fast. In recent years, it has become increasingly important to have features on your site that integrate with social media because of how much traffic it can send your way. Online security is another area that’s fast-moving. You will need to invest in securing your site with an SSL certificate that will encrypt communications to assure customers their personal details are safe with you.

• Back up of information

We provide backup solutions for the entire site, database or selected information. This is achieved through intuitive tools and qualified personnel. This simply means the said backup can be restored efficiently with minimum downtime.

• Customer support

We provide round the clock customer support via telephone and email which means your queries are addressed quickly. Our backed team is qualified to handle even the toughest problem. Incidentally, most of these issues are sorted out over the phone via step by step instructions.

• Drive traffic to your website
  

You will drive traffic to your website and improve your search rankings when you add new content. Part of routine website maintenance is making sure that content is correct and up-to-date. The more you update your website, the more search engines will raise your rankings. Conversely, search engines will reduce your rankings if your site is infrequently updated and they may even remove your website from its search results if they suspect it has been infected with malware. Additionally, some search engines like Google are starting to selectively show search results based on the type of device a person is searching from.

• Security

Most modern websites contain thousands of lines of code and depend on specific software that runs on your web hosting server. Hackers often discover vulnerabilities in code and will attempt to take advantage of this, trolling the Internet for sites that might be suitable candidates to be exploited. You can help prevent this by keeping your web hosting server’s software, and your website’s software updated with the latest patches and security releases.In the event that your website does get hacked (even with all the security measures in place, this is never an impossibility), you also need to remove the virus, clean up the website and restore the data. This includes contacting search engines and browsers that have blacklisted your website because of the virus. You can’t be 100% protected against viruses and ‘evil doers’, but you can be in a better position to speedily clean it up if it hacked if you have kept up with regular maintenance.