These days most businesses realize that in order to remain competitive they need a website. However, what many businesses don’t fully understand is that the ongoing website maintenance, upkeep and management is just as important as its design and functionality.
If you own a website or are responsible for a website's upkeep, you probably may have wondered the question, is maintenance for a website really needed. The answer is yes.
The first reason why maintaining your website is so important is that
it leaves a good impression on new visitors. The ongoing maintenance
and upkeep is where you’ll really see your website shine and draw in
customers.Your website isn’t something that you can just ‘set and
forget’ because a website is never truly done. The majority of business
owners understand the importance of having a website, but often they
simply create a site, launch it, and never look at it again, ignoring
website maintenance entirely.
If your site isn’t properly maintained, chances are you’re losing valuable clients or customers – and that is going to impact your business’ bottom line.Rather, it’s something that should be updated regularly, whether that’s a total website re-design, adding content, or simply updating your specials monthly. A neglected website creates a poor first impression for both current and potential customers, which isn’t the impression you want to make.
Websites need routine maintenance to ensure that all of the
components (links, inquiry or contact forms, images, payment mechanisms,
shopping carts…) are working in a safe and efficient manner. There are
many other factors to consider as well, but no matter what website
maintenance is always useful and quite frequently required. The success
of your site depends on the attention it gets.
Ensure that new content and seamless browsing experience continues on your website. Timely website maintenance is critical for your business growth. After all, if customers don’t find value on your website or find it difficult to gain access to our offerings, you will lose sales and the whole purpose of building a website becomes pointless.
Websites are more like ongoing projects. Even the most carefully built websites eventually require maintenance, and even the sturdiest homes are susceptible to damage. Our tip? Stay ahead of the glitch with a monthly web maintenance plan. Just like buildings, websites require maintenance to operate properly. Properly maintaining your site helps to ensure site security, increase the number of new visitors, boost returning traffic, and more.Some of the key benefits of regular website maintenance are :-
1. Improve your SEO & Rankings
You will drive traffic to your website and improve your search
rankings when you add new content. When you don’t update your
website, your company is more likely to be surpassed by competitors who
are on top of website maintenance. Google gives higher rankings to web
sites that are updated regularly because they want to present the best
quality content to their search engine users..
2. Gives reasons for visitors to come back
Make sure you are providing relevant, up-to-date information that
helps them accomplish their goals. Routinely feature creative new
content, text, graphics or images that relate to your field to attract
3. Keeping a website design user-friendly
Having a high quality website design & interface is also very important to ensuring your site is not only frequently visited but also recommended to others.
4. Keep up with changing technology
Web technology is constantly changing, and some of those changes can benefit your search engine placement and the overall function of your site.
5. Backing up of website files
One of the primary tasks of website maintenance is backing up all of
your website files. This can either be done manually or through
automated services offered by your web hosting provider. Backing up your
files is important because the last thing you want to have happen is to
lose all of your website information.
6. Fresh content
Imagine going to a shop and finding the same flavour of ice cream every time. You will eventually lose interest in going to that shop and would definitely want to check out the next shop which offers more flavours along with the flavour served in the first shop.
7. Business images
Your website is a public reflection of your Business and Brand image. A poorly maintained website with outdated information will give a sloppy corporate image and can cause business to decline over time. Frequently examine the look and feel of your website and update it to match your corporate image and design trends. Check and fix errors, software updates and content preferably before a customer brings them to your attention.
We are specialists in the area of online and offline software development. All our services are intended to solve new and old problems to deliver the best technology at your doorstep.
Technology changes fast. One of our mantra is the ability to develop software that can be tuned to your desire at any time. We make technology learn your ways