20 Ways To Promote Your Website For Free
You have a website, now what? You do a search for your website but it does not appear in any search engine. It is not in Google, Yahoo!...You may not have cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there
Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out flyers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look. Here are ways to promote your business online that won't cost you a dime:-
1. Start a Blog
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly.
2. Email Signature
At the bottom of your email, add a signature that includes your domain name
3. Press Releases
- Every time your business does something newsworthy, don't hesitate to shoot off a press release - maybe folks will pick up on it. They're a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus
4. Submit Your Site To Web Directories
- Online directories for businesses covers the wide range of audience and drive it to the listing of the business and website.You just have to post the link on these types of the website which provide the list of the best website or information about businesses.
5. Build an Email List
- Email is an inexpensive and effective way to promote your business services to customers and drive targeted traffic to your website. Every email you send ought to have a standard footer that describes you.
6. Join a Relevant Online Community
- Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.
7. Google Local Business
- Registering your business with Google Places allow it to be found more easily on Google searches and it shows up on Google Maps
8. Embrace Social Media
- If you have a business and you're not promoting your products or services on Social Media Channels like Facebook, Twitter, LinkedIn, Instagram, then you're missing the huge amount of traffic and customers.
- Earlier search engine traffic considers the most targeted traffic, but today you have to focus on traffic from social media instead of the search engine because social media traffic considers more targeted.
9. Free Banner Exchange Advertising
- Free banner exchange programs help to place your advertisement banner on the other website for free. Banner exchange advertising is different from banner advertising in that banner exchange advertising involves the display of other sites’ banner ads in exchange for the display of your banner ads on their sites.
10. Run A Survey
- Consumer surveys are an ideal tool for obtaining honest feedback. Unlike your friends and family, consumers have no qualms about hurting your feelings by picking at your web design or your marketing material.
11. Create An info-graphic
- An info-graphic is exactly what the name implies, a graph of information, or a visual representation of facts and statistics in a form that is easy to digest.
- Although they aren’t entirely easy to create, info-graphics are gold when it comes to social shares and search engine traffic.
12. Design Your Store To Look The Part
- First impressions are everything, and when it comes to selling online, first impressions rely heavily on web design.
- Based entirely on your website design, visitors need to be able to grasp your brand and products without too much scrolling or exploring. Furthermore, navigating through your catalog should be easy, if not enjoyable.
- Additionally, making your store responsive to mobile devices is nothing short of vital. Perhaps more so than having a website built for standard PCs and Laptops. 55% of all online shopping occurred via mobile devices.
13. Document Your Launch On Reddit
- Reddit is a place where you can attract a large number of dedicated followers and customers. Reddit can be an extremely powerful tool, not only for gaining valuable educational resources to help you start your business, but also for helping you make your first sale.
14. Reciprocal Links
- Reciprocal links are another good idea if you are interested in increasing your search engine rankings. Simply trade links with other websites and you host their link on your site and they host your link on their site. This does not take much effort or time and once you have the links you will basically have free advertising.
16. Write Fresh & Catchy Content
- If you have good content, people will always come back for more. One of the most important things about content is to keep it fresh and up-to-date
17. Include Your URL Everywhere
- Your URL needs to be on all types of communication you use. For
example, make sure your URL is included on your stationary, business
cards, in all of your e-mails, and the like. When your URL is posted
everywhere you will surely increase your site's traffic.
18. Write Articles
- Writing articles for other sites as well as your own is a fantastic way to get noticed. If you sell power tools, consider writing an article about the best router for making coffee tables
19. Record Podcasts
- If you have something to say and you think others will be interested, then consider making a podcast
20. Offer Newsletters and RSS Feeds
- They are easy to set up and a good way to keep your users up-to-date on your website. Make sure you keep your feeds relevant, interesting, informative and easy to find. Similar to newsletters, having an RSS feed of your content is another way to keep users noticing your web site.
I hope you have enjoyed the read. If you know other method
advertising or promoting the websites online for free, please share with
our readers.