How to Make Your Website Functional?

Websites are usually the first non human contact a potential customer will have with your brand. As the old age goes it is important to show your best beauty in form of a nice looking website but also your best brains in stuff that just works.

Here is how you can go about making an existing website functional piece by piece

1) Know your customer

A big part of any improvement you will do depends on who you are doing it for. Through the use of various tools such as Google Analytics, Facebook etc gather data about the people who visit your website. Start with the following:

• What Internet web browsers they are using
• From which visitors are your most visitors
• What is the average or most common age group of your website visitors
• What hour of the day has the most visitors
• Which pages do they spend most of their time looking at

2) Design a comprehensive contact form

Now that you know who your customers are where they hang out, what time they use the Internet, you would want to ask them relevant questions when they contact you so that you can automatically provide answers when they need them.

This involves an automated back office software system that can respond to inquiries on time and correctly.

3) Give your customers something to do

We all love some action here and there, so add some utilities on your website. If you are into finance you can and a few exchange rate calculators or if you in the transport sector you can add distance calculators.

4) Integrate with your sales team CRM

If you have a CRM let your website connect directly to the various functions such as:

1. Sales lead generation
2. Customer Relationship Management such as Thank you email e.t.c
3. Opening a Customer Support case ticket
4. Managing complaints and compliments

All these can happen through your website thereby increasing website hits which automatically make your website popular on search engines.