Why Redesign Your Website Is Important?
Does your website no longer accurately reflect your business? Examining your site's conversion rates, visitor-to-lead and lead-to-customer typically being the most important can provide you with a clear idea of what needs to be adjusted on it. Your website represents your business online just like a store or office represents your business in the real world.
More than 2.2 billion people worldwide are online, its no surprise that small businesses with websites experience an average of 39% greater revenue per year than those without websites.
Today’s consumer relies heavily on the web to find information needed to make decisions. A website is often the consumer’s first impression of your business, therefore it’s crucial to make a good website. A stale website will not impress any person and gives an unprofessional vibe. Consumers who are on the fence may look at a website or a social media page multiple times before buying, ensure you have new information to make their experience a better one.
It’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that it has on sales and revenue. For marketing to be effective, every touch point with a prospective customer must be in alignment. That includes your website which is one of your most important salespeople
7 Excellent Reasons to Redesign Your Website
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Your website has an outdated look
Technology is changing rapidly and there are some website platforms that could not keep up with pace of progressing technology. If your site is built on a website platform that was an ideal platform some years ago but now has become outdated then you should consider revamping your site because new technology offers better features that are liked by users. Apart from this, your site will be more open to security breaches, if it is built on outdated technology. You need to redesign your site on a flexible, modern and progressive website platform so that your site can adapt to new technology easily.
This is a subjective question, but most people spend enough time online to know if a website feels outdated or not. This is important because your website is the face of your business online. If it’s outdated, it reflects poorly on your business.
In your customers’ eyes, your website design is a reflection of your credibility. Studies have shown that customers are more willing to trust and spend money on businesses with better-designed websites. This implies that a better website increases your chance of converting visitors into leads and then customers.
Studies have shown that customers have more trust and are willing to spend more with businesses with better designed websites. This makes sense because visiting a poorly designed website online is like visiting a dirty, rundown store in the real world.
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The content is difficult to update
Your content may lack photographs and videos, which means your site isn’t as pleasing or attractive as it could be.What is the solution? Review your website and add new features and optimize it so your users can easily read your content. Consider including calls-to-action (CTA) and landing pages to introduce your brand to the first-time visitors, introduce new products to old ones, and to grab your customers’ attention. Finally, for those who use social media, add sharing plugins and widgets. You don’t want to miss a platform where your target audience hangs out.
A big mistake is inundating the user with an excessive amount of content right on the homepage of your site. It can be tempting to try and fit in as much information as possible with the mindset that if you prominently present it to the user up front, they’ll be sold on your products or services. Unfortunately, that is not the case. You have only a few seconds to capture the interest of a website visitor, so you must be concise and to the point with the content you supply on your homepage.
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Be compatible with browsers
Browsers such as Google Chrome and Mozilla Firefox are periodically updated. As changes are made to browser technology, your website may stop appearing as it originally did, unless you’re vigilant. To ensure your website loads properly across multiple web browsers and on mobile, it’s essential to reassess your website once in a while.
A responsive design allows you to accommodate all of your users regardless of the platform they are using. This sort of website design provides customers with a great user-experience whether they are coming from mobile, table, or
desktop. Simply put, if your website isn’t responsive, your competition already has an advantage over you. -
The website isn't mobile friendly
1/3 of website traffic is from mobile devices, so your website should work and be easy to use on mobile devices like smartphones and tables.If your business website doesn’t work on mobile devices your prospective customers will find one that does.
Responsive design is a new technology that makes your website work flawlessly on all devices by automatically adjusting to each device. Google ranks mobiles websites on their response. The better the response, the higher your site ranks.The growing number of mobile devices provides a huge opportunity for you to scale up your business.
- It takes a long time to load
Site speed plays a factor in many things related to your digital presence including SEO, the time users spend on your site, and the user-experience you offer—amongst many other things. If your website is slow, there is a good chance that it is poorly developed or that you’re using a slow hosting platform, and it’s time for a change. Users are not patient—they expect instantaneous results at the click of a button.
If your site isn’t operating in just under a few seconds, you’ll have more visitors hitting the back button than the amount of visitors that will actually stay on your site.
- Your business focus changes
It is a fact that business goals change with the passage of time therefore, you should bring changes in your site to support changes in your business goals. Thanks to the modern technology that allows businesses to shift their focus easily. You need to revamp your site to use modern technology into your business so that you can easily survive and flourish in your industry.
The technologies that you can integrate into your site are endless and the things you choose mainly depend on your target audience. A review of what you need on your new site is the first step toward harnessing these technologies.
- You are not getting results you want
Your website should allow you to integrate with these applications to automate administrative tasks and streamline
your business. For example, form submissions could create new invoices, add contacts to your CRM, create help tickets, make appointments, etc all automatically. Your website should do more than
just look good, it should make your business better.
