Growing Your Business With A Mobile App
Today’s consumers are looking to connect with brands quickly. Developing an app can allow your business to offer deals, provide updates, provide a service or connect with customers. Building an app is the best way to ensure your customers are connected, is a positive step in the right direction
Mobile applications are a relatively new phenomenon which unfortunately has not been exploited to its full capacity in the business world. The estimated global mobile app revenue was $35 billion in 2014, $45 billion in 2015, $58 billion in 2016, and a predicted $;77 billion in 2017. If your company does not have a Mobile Application you are losing out.
If you have a smart phone or other mobile device, you probably use apps – to play games, get turn-by-turn directions, access news, books, weather and more. Easy to download and often free, mobile apps can be so much fun and so convenient that you might download them without thinking about some key considerations: how they’re paid for, what information they may gather from the device which might aid intelligent business decision making.
9 Benefits of Mobile Applications
1. Build relationships
There are several ways to spread the news about your business
practices to the digital world and one of them is creating a business
app that brings something unique to the table.
2. Build loyalty reinforce your brand
Today branding is very important for business growth. Mobile apps can give the maximum exposure to your business. Every time a user swipes their Smartphone, your business is always visible to them.
3. Increase your visibility & accessibility
As we know that Smartphone users are increasing with a great pace and today billions of the users are now using their smart phones for all their personal and professional works.
4. Solve the problem of getting stuck in Spam folders
Mobile apps provide a much faster alternative than mobile web browsing. Web browsing requires a user to launch a web browser, enter a URL and wait for the site to load whereas it only takes a second or two to launch a mobile app.
5. Customer engagement
Whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers
6. Increase exposure across mobile devices
When you develop an app, it gives you an easy way to showcase your products or services to your customers and prospective customers. Whenever they want, they can just use it as a one-stop point to get all the info they need.
7. Connect you with on-the-go consumers
The push notification feature that can be integrated in your business app can serve as a medium of communicating new releases or products to your customer base.
8. Stand out from the competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers.
9. Apps reduce costs
Apps reduce costs of SMS messages and paper newsletters. They simplify communications by securely, instantly and directly messaging customers. Apps reduce staff workload by information requests and phone calls.
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